The customer value chain

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Today, it is imperative for businesses to understand the customer value chain of each of their customers.  

To do this, one needs to identify exactly who the customers are in every link of the chain.

  • Your customer
  • His customer
  • And, his customer's customer

And most importantly, what is the value you can bring and do bring to each and every one of these customers? 

Understanding our customer's business and their cu...
A changing world
 

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