Why visualise data? Well, there’s just so much of it – on top of which not everyone is a data scientist. Sometimes, people need you to draw them a picture.
But that’s just the beginning. To tell a coherent story that is easy to absorb and convincing, your visualisation must also match the data set and your objectives. It should be optimised (to promote information absorption) and it should be astutely shared (to prompt action).
In recent months we have identified three distinct training areas that our industry would benefit from, namely:
They used to say a picture paints a thousand words. Now they just hand you a picture. Infographics have all but taken over the Internet, social media and marketing.
And why BI projects fail to deliver value
As organisations strive to become more data-driven, the challenge is to give more organisational role players access to the data they need at the point of decision-making.