Selling in today’s IT and technology industry is very different from ten years ago! The world is ‘smaller’ and multiple platforms from websites through to social media has enabled ready access to a constant flow of information. One could therefore ‘assume’ that your prospective customer knows all about you!
Selling in today’s IT and technology industry is very different from ten years ago! The world is ‘smaller’ and multiple platforms from websites through to social media has enabled ready access to a constant flow of information. One could therefore ‘assume’ that your prospective customer knows all about you!
But, do they really?
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